Yes, But

Aren’t there tools out there to do this for me?

Yes, but they’re not built for you.

PIMs (Product Information Management systems) like Salsify, Akeneo, or Plytix are very powerful but usually overkill. They’re designed for brands with 1,000+ SKUs and an implementation budget that could buy a tour van.

ITEM_NO does what most of those tools still can’t: deliver the retail-ready data, assets, and product structure that actually works out of the box for MI brands with 10 to 500 SKUs and a day job.

We’re small. We don't need this.

Yes, but that’s exactly why this matters.

Small brands can’t afford friction. Every listing needs to work. Every dealer needs to onboard smoothly. You don’t have room for missed opportunities or second chances.

Can’t my distributor handle this?

Yes, but they don’t want to.

Distributors are not your product data concierge. They’ll take whatever you give them, complain about it privately, and list your product as-is or not at all. Good data makes you easier to onboard, easier to reorder, and less likely to get buried under someone else's better-organized product line.

Don’t retailers just use their own data anyway?

Yes, but only when yours is unusable.

When retailers rewrite your listings, it's not an upgrade. It means inconsistent product names across sites, mismatched specs, missing features, and lost sales. Give them something worth copying exactly.

We already have a spreadsheet.

Yes, but it’s probably not helping.

Most “product spreadsheets” are held together with copy-paste and good intentions. If your SKU structure is inconsistent, your pricing tiers are weird, your copy is a sentence fragment, and your assets are named “IMG_4083”, then it’s not a system, it’s a liability. ITEM_NO builds the version your dealers wish you had.

My dealers know how to reach me if they need something.

Yes, but they really don’t want to.

If getting product info means sending an email, waiting for a response, and hoping for the right attachment, they’ll move on. Your job is to make things easy, not to make yourself available. Go build new stuff instead!

Our dealers never complained.

Yes, but they may have also stopped ordering.

Good dealers are really just too busy to complain. They’ll just quietly stop reordering, or skip your line entirely when it’s time to revamp their inventory. Data friction kills velocity. The best product in the world can’t fix a bad data first impression.

Isn’t this just copywriting?

Yes, but only if you think SKUs and UPCs are adjectives.

Copywriting is just one piece of a functioning product infrastructure. ITEM_NO builds a full system: data structure, asset flow, SKU strategy, naming conventions, metadata, pricing logic and yes, words that actually help products sell.

We’re not ready to hire a consultant.

Yes, but you don’t need one, you just need a coherent system.

ITEM_NO is structured like a product, not a retainer. Fixed deliverables, clear scope, repeatable output. It's what your brand should already have in place when you ask a dealer to carry you.

Yes, And? Get the Guide.