Data = Sales

ITEM_NO isn’t about formatting spreadsheets, though we do get a kick out of that.

It’s about making sales easier.

Bad Data Kills Momentum

Great gear doesn’t reach the shelf because of:

• Inconsistent or confusing SKU structures

• Price lists with no margin logic

• Assets scattered across ten Dropbox folders

• Missing or unclear dimensions, weights, or features

• Product names and descriptions that don’t map to how people shop

These aren’t branding problems. They’re system problems that create friction at every step of the sales chain.

What Happens with Bad Data?

Dealers open your files and…

• Can’t find the MAP price

• Can’t match SKUs to product names

• Don’t have images sized for web

• Don’t know what to stock first

• Ask a question and never get a reply

So they don’t onboard your line. Or they take months to do it. Or they list it wrong and it underperforms.

You don’t get a “no.” You just get ignored.

Why Dealers Need Good Data

Dealers aren’t lazy. They’re just overloaded.

The best way to win shelf space is to remove obstacles:

• A clean, tiered price list builds trust and speeds buying decisions

• Short and long names that fit retail systems reduce work

• Ready-to-upload copy and images get you online faster

• A “what to stock first” guide gives confidence to place a first order

• Build sheets and comparison charts make your rep look good

Good data is sales enablement.

It’s what makes a product retail-ready.

ITEM_NO delivers

• A complete product master sheet

• Short and long product names

• Structured copy

• Correct weights, dimensions, categories

• Organized image files

• Clean price lists with MAP and dealer margins

• Tools to help dealers understand and stock your line faster

This is what I wish every brand handed me when I ran retail stores.

Need to see for your self? Get the Guide.